Vol. 4 No. 1 (2026): LENTERA JURNAL MANAJEMEN

Articles

• WARM, HEARTS, AND JOURNEY: CREATING MOMENTS AT WIJAYA KUSUMA

  Hally Hanafiah

  • PDF

• Evaluasi Efektivitas Integrated Marketing Communications (Imc) Pada Promosi Layanan Luminor Hotel Palembang

  khoirul khoirul roka viando, M Mifta Farid

  • PDF (Bahasa Indonesia)

• Business Model and Competitiveness of E-sports Hotels: Evidence from China and Implementation Prospects for Indonesia

  Felix Goenadhi, Zhang Boxiang

  • PDF

• THE EFFECT OF THE IMPLEMENTATION OF REGIONAL MINIMUM WAGE LAW ON MICRO, SMALL, AND MEDIUM ENTERPRISES IN PALEMBANG

  Abdul Malik Sholeh Sholahuddin, Andre Wiranata, Sri Handayani, Wijonarko

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• PENGARUH LITERASI HALAL, HARGA, DAN INTENSITAS PENGGUNAAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK HALAL (Studi pada Mahasiswa UIN Raden Fatah Palembang dan Universitas PGRI Palembang)

  Rafiq Heriyadi, Hilda, Oki Sania Riski

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• Interpretasi dan Pengalaman Konsumen Dalam Memaknai Konsep Kehalalan Pada Produk Pakaian Muslimah di Marketplace Shopee (Studi Pada Mahasiswi Fakultas Ilmu Tarbiyah dan Keguruan UIN Raden Fatah Palembang)

  Alya Dwi Putri Butar Butar, Mail Hilian Batin, Iceu Sri Gustiana

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• The Influence of Online Marketing, Brand Awareness, Location, and Group Recommendations on the Decision to Use Sharia Banks Among Generation Z in Palembang City.

  Janati Primadani, Hilda Hilda, Rosyada Rosyada

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• PENGARUH LABEL HALAL, VIRAL MARKETING, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN MIXUE ICE CREAM & TEA DI KOTA KAYU AGUNG

  Rahma Triana, Hilda, Safira Elfadillah

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