Penerapan Strategi Pemasaran dalam Meningkatkan Penjualan pada Pempek Rajo Salman 26 Ilir Palembang Perspektif Ekonomi Islam
Perspektif Ekonomi Islam
Keywords:
Marketing Strategy, Sales, Islamic Economics, MSMEsAbstract
Marketing strategy plays an important role in increasing sales and maintaining
business competitiveness. This study aims to analyze the marketing strategies
implemented by Pempek Rajo Salman 26 Ilir Palembang in increasing sales and
to examine them from the perspective of Islamic economics. This research
employed a descriptive qualitative approach. Data were collected through
observation, interviews, and documentation. The results show that Pempek
Rajo Salman applies product, price, place, and promotion strategies effectively
to increase sales. From the perspective of Islamic economics, these strategies
are in accordance with the principles of honesty, fairness, and responsibility.
Therefore, the implementation of marketing strategies contributes to business
growth while reflecting Islamic business ethics.
Keywords:MarketingStrategy,Sales,IslamicEconomics,MSMEs.
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